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Frank Lab masterclass: intellectual property - Shared screen with speaker view
therese_cochrane
36:11
Does employee exception apply to contractors?
iPhone-HCVF63P1N73D
49:03
Cadbury registered its particular colour of purple as a TM
Natalie
50:07
Is it enough to just trademark our logo if it contains our brand name?
Tamara Charlwood
56:36
Hi Natalie - you may prefer to trade mark your brand name as that can also cover graphic representations. For example, HW has 'Smarter Law' as a word mark even though we use it in our logo.
Tamara Charlwood
57:12
Feel free to get in touch with your trusted advisers to explore trade mark options! There are often quirks around availability which are good to canvas
Jill Berry
57:36
Definitely will - I just got one declined :/
Tamara Charlwood
58:37
Ooof, sorry to hear that Jill! There are often strategies to overcome objections raised by IP Australia, so it's not always game over with an adverse report
Jacqui Barrett
59:39
Natalie, I would add to Tam's comments that it can be useful to register your brand name as a separate word mark. This means that you can use it with great versatility in all of your marketing materials. It means you won't have to use the logo every time you want to use the brand name and claim protection under the trade mark
Jacqui Barrett
01:00:43
Therese - in answer to your question, the employee exception does not apply to contractors. You will need to have a clause in your contractor agreement to expressly record that all IP they create is transferred to you (or your company).
David Burnton
01:14:00
What does the process for registering a trademark involve?
iPhone-HCVF63P1N73D
01:14:55
Thanks David- We can circulate a summary of the registration steps to the cohort
Jacqui Barrett
01:21:49
Thanks John - that was fantastic!
Mathew Farmakis
01:21:55
Thank you John :)